Sunday, January 21, 2007

Personas Beware: the Advance Party

There is this interesting dogme 95-esque film concept called Advance Party. Three films are being made by three different directors and all films will use the same characters. Names, personal observations and a handful of backstories are provided to the directors. I was lucky to catch the first of these films, Red Road on a small LCD screen of a Virgin Atlantic flight.

After learning about the concept it made me think of persona creation. You can create an entire trilogy of movies from a small, single data set. How often are personas based on too shallow a pool of data points in User Experience Design? Here's a cool timeline (PDF, 22K) with background info on the process.

Here's the trailer to Red Road:

No comments: