Monday, January 8, 2007

Where's the Chef?

In the January 2007 issue of Gourmet Magazine there is a story about Italian chef wunderkind and innovator, Fulvio Pierangelini. While discussing a dish described as "sandwich di spigolo (pesce crudo)" Colman Andrews made this comment:

"The whole thing is just so straightforward, so guileless, that my first thought is, Where's the chef's hand in all of this? Then I realize that the chef's hand is in the fact that his hand isn't obvious."

The Invisible Chef? Donald Norman wrote, "It should be quiet, invisible, unobtrusive" when it comes to computers but it applies to experience everywhere. It's interesting to see how experience in the food world is retold when the chef takes less of role in the diner's experience. Like a person who loves NetFlix but will never think about the developers who created and maintain their experience.
I want more sandwiches di spigolo.

1 comment:

Genevieve said...

What about personal style?