Friday, April 13, 2007

Why Don't I Calculate How Much Time You Just Wasted?

After giggling at the new Apple ad, I thought it was a good follow up to the last blog entry on Microsoft's Send Error Report. When you go to the Apple website the language is starkly different. They are not selling technology there. There isn't anything written in Geekese about Megahertz or RAM. The Apple messaging begins with "It just works" and ends with "Awesome out of the box." The user experience differences between the two OS's spawn these interesting ads and stories. Apple could never run these ads if the customer experience didn't back it up repeatedly or if Microsoft didn't prove it repeatedly.

Here are Apple's 15 reasons to get a Mac:
  1. It just works
  2. You can make amazing stuff
  3. Everything-ready
  4. 114,000 viruses? Not on a Mac
  5. Still the most advanced OS
  6. The latest Intel chips
  7. No hunting for drivers
  8. Design that turns heads
  9. Instant video chats
  10. More fun with photos
  11. Hollywood-style movies
  12. One-click websites
  13. Amazing podcasts
  14. Rock star tunemaking
  15. Awesome out of the box

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