Tuesday, May 8, 2007

Beta TV on the Web: ON Networks Changes TV Show Concept Development

Going Beta is all the rage and it makes a lot of sense. It has now become a vehicle for Video content looking for a home on TV as well. ON Networks is a company that has posts pilot-ish videos for you to watch, share and comment on. You can also suggest other show ideas and even offer to produce a show yourself. Show syndication and advertising is also available. The quality of the videos seem less than TV quality but much higher than YouTube. I liked Joe Dias’ stuff, but Dinner with the Band was interesting to see it was going for a younger-than-food-network audience. It was nice to see people cooking with regular pans, knives and stoves rather than the typical mega-expensive cooking symbols of status.

It’s interesting to see ideas forming and really being part of the process, instead of the faux-control we get from shows like American Idol or Dancing with the Stars. Is this the next level of reality TV? Will traditional TV really ever give up any of the control they have over their programming and really let us be directly involved in shaping the content? I'm weary of the phone editing you get on the typical reality TV show. I like how Charlie Brooker exposes this:

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