Thursday, May 3, 2007

Digg Users Prevail...For Now

Before they suffered the same customer backlash that Guba did, Digg.com does an about face on their decision to block content. Guba changed the experience of the users and lost their audience. Instead of blocking porn, Digg was faced with blocking material that has the potential to get them sued. HD-DVD codes were being distributed via Digg that removed the locks on their material. Digg attempted to block this, but relented after thousands of angry comments and constant re-posting of the codes resurfaced. Here is a quote from their co-founder:

"...after seeing hundreds of stories and reading thousands of comments, you've made it clear. You'd rather see Digg go down fighting than bow down to a bigger company," he wrote. "If we lose, then what the hell, at least we died trying."

That's one way to get back on the good side of your customers! Reminds me of the Bugs Bunny cartoon where the only way Daffy Duck can win the audience's applause is to blow himself up.

The ability to control the rights of content will continue to degrade as the online sharing tools available to the masses spreads. What happens when serial numbers to software get posted on Twitter? The problem is that virtual social interaction is at the core of most Web 2.0-based companies. You can arrest the guy selling illegal DVDs on any NYC street corner, but you can’t arrest my avatar.

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