Monday, June 11, 2007

Get Your Stinking Paws On My Gadget, You Damn Dirty Ape!

I just read this interesting article on how when chimpanzees learn new techniques with gadgets, they share this knowledge and make it cultural within their troop. Sounds a lot like chimps would be ideal customers of almost every new Web 2.0 company. It was also interesting to read that the researchers found it hard to perform their work because they are not used to chimp studies where participation is completely voluntary. They should have had some usability professionals involved.

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