Monday, July 16, 2007

Grindhouse: Innovative Planet Terror and Prudent Death Proof

In the April 2007 issue of Wired magazine there is an interview with director Robert Rodriguez. He talks about trying to convince Quentin Tarantino to shoot his half of Grindhouse digitally. Rodriguez takes footage from Sin City and From Dusk Till Dawn and degrades the quality to make it look like a old film. Tarantino was blown away and says, "All right. You win." Unfortunately, Quentin did what he knew even though Robert showed him proof that he could do it a better way.

I've seen this happen many times in Technology. A new and better way of developing and delivering things comes out, but in order to implement it would require major changes on many levels from the top down. Who will take this risk? Most don’t, as Quentin didn't.

This often isn't about technology choices solely. To innovate in the space of customer experience requires dedicating resources and time to things that are not guaranteed to show a return immediately. Upper management just cancelled 13 projects just because of my last comment.

It is very difficult to get people to change. Add risk to the equation and your chances to see change just became drastically lower. If Quentin isn't biting, how can you expect the Volvo-driving senior manager to do so?

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