Thursday, July 12, 2007

This Summer, Canadians Will Lounge With Nice Cans

Coke is unveiling a new can design that goes back to its “roots”. Marketing folks use words like “timeless elements” and “taking people back to what they love about Coke and present it in a fresh way”. This also marks the total phase out of the word “Classic” on the can which was introduced after the “New Coke” fiasco. Here is a history of the can design. They are going to use paint vs. red aluminum. I wonder which one is cheaper?

At the same time, there is a Diet Coke pop-culture tour going on in Canada to celebrate 25 years of Diet Coke. The “Diet Coke Lounge” will be making its way across Canada stopping at select shopping centers and malls. There will be interactive displays, memorabilia and lots of ice-cold Diet Coke. Seriously. Who thought this up?

By the way, Coke stopped using sugar in 1984, replacing it with high fructose corn syrup. If you are in Mexico though, they still use good old sugar.

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