Tuesday, October 16, 2007

Parmigiani Fleurier Creates Great Experiences That Are Timeless

Do me a favor...Create a great user experience that lasts at least a lifetime. And whatever you do, don't make it fashionable. And take your time. This is the mission of watchmaker, Parmigiani Fleurier SA. The company was founded by Michel Parmigiani, a master horologist. In 1996, The Sandoz Family Foundation acquired his company but not to make money. They wanted him to create excellence. They didn't want him to waste time on fashion or trends, but to create timeless watches that merit the cost of these sublime creations. The company has a pledge of independence and perpetuity. They design and manufacture everything under one roof so they don't have to rely on anyone else to deliver their product.

Just imagine if the company you worked for gave you this direction. In the world of Technology products we can't design for a lifetime because of the rapid changes that take place. Parmigiani Fleurier builds 4,000 watches a year. As of last month, Apple sold its 1,000,000th iPhone. We look at the iPhone as beautiful now, but we all know that in 5 years it will be in a closet somewhere looking very old and crusty. Could you design an iPod that delivered a great experience for twenty years? My RIO 600 MP3 player has stood the test of time as much as a pair of jeans with built-in-thong will. Well, almost.

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