Sunday, December 16, 2007

The 30 Rock Christmas Gift is Funny Because it Happens: The Handheld Photo Scanner/Paper Shredder

This week’s episode of 30 Rock was not only very funny, but it had a great User Experience Design lesson. The official company gift that Jack Donaghy hands out to Liz Lemon at the beginning of the show is the company’s new innovation: The handheld photo scanner/paper shredder. Liz’s first reaction to the device is that people would mistakenly shred their photos. He replies, “No-no-no, it’s very easy to use…” and while trying to explain the design rationale has the moment we all cringe at having. Something obvious to everyone else but us was overlooked.

Both of their reactions happen more often we like to admit. Mostly this occurs when we don't engage users early and often on our designs. There is always a reason as to why we don't do this, two of them being time to market and budget. These moments always make those reasons seem silly in the end. Usually it doesn't end up this obviously comical. When you end up with a lack of customer adoption it’s typically much harder to define the cause. Enjoy the clip:


2 comments:

Anonymous said...

Can you post the link to the clip? I have been searching for this clip forever!! I also work in UX and would love to be able to forward it to my team- thanks....

Michael Grossman said...

I guess they pulled it down. If you email me, I'll get it to you.