Tuesday, December 18, 2007

Syncing, Recutting and Mashing Up: Imposing Patterns Where They Do & Don’t Exist

Wired had a supplement magazine this month called, “MOVIES ROCK.” There was an article about movie/album syncing called, “The Dark Side of Oz.” This is where you watch a movie with the sound off and listen to an album and marvel at the wonderful coincidences. The most famous of these combinations is The Wizard of Oz + Pink Floyd’s Dark Side of the Moon. In the article, Jim Windolf tested 3 others:

This is combining two known experiences without editing and enjoying synchronicity. Does the brain just create patterns where they clearly couldn’t have existed?

People have been doing this with recutting movie trailers for a while now as well. Taking an experience we know, and editing it so it feels strange and humorous by invoking a different experience. The major difference here is intentionally creating patterns. Take a horror movie, add a happy song and recut the scenes and you have something titillating. I think the Shining recut may be the most famous of this genre, where they make one of the best horror movies ever made seem like a silly, romantic comedy. Here are a bunch of recut movie trailers:

Mash-ups are similar to these as well, but in a Web 2.0 world these move from simple linear movies into web applications. Merge API X with API Y and you get a new experience. Here's a mashup of iTunes and Amazon, two experiences we all know individually but merged into one new application.

This was created by the Google Mashup Editor, a free tool Google is offering to a restricted number of developers currently while they are testing it.

YouTube inadvertently created a mashup tool with their holiday card creator. Map any video to a holiday card. How strange is it to watch Alec Baldwin’s speech in Glengarry Glen Ross. Check it out:

http://www.youtube.com/greeting_view?s=63R9aI7W7CU&p=DBA46CFF4AE2AA0B

Such a great scene:


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