Tuesday, January 8, 2008

Capital One Invests in Fun: The CardLab Rich Internet Application

The Capital One CardLab is an online Flash application that allows you to choose the image you want displayed on your credit card. This entire application COULD have been a single page consisting of the same-old HTML form you've seen for a decade. Instead, they add a step which does nothing to increase their bottom line on the surface. Step 3 of their form is a simple application which allows you to upload a bunch of your photos and see how they look on a credit card. This is so much more effective than a form-based application. It connects people to the product in such a better manner. It creates an atmosphere of 'fun' that breaks down the wall of “I'm not giving you any of my information.” It almost creates temporary amnesia that this is for a credit card company looking to make a lot of money off of you.

How did they get this project approved? Who funds 'fun' projects these days? Kudos to Capital One. I hope they share some of the data from the success of this project.

Check it out: http://www.capitalonecardlab.com/

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