Monday, February 4, 2008

The King of Search Is...The Better User Experience


There is an article by Eve Tahmincioglu on MSNBC.com that discusses why Google won't be dethroned by Microsoft, Yahoo or a Microhoo hybrid. The quotes in the article come from Carnegie Mellon, Motley Fool and the Tuck School of Business. They talk about the U.S. Justice Department and the European Community. They discuss says how much sense the deal makes to technology analysts and share valuation and blah blah blah. At the same time, Google is chirping like Apple once did about the proposed takeover. They say they fear an end to openness and innovation if the deal goes through in an ABCNews.com article.

When it comes to who the King of Search is and will be, you don't need all this deep thinking and possible litigation. It's all about the User Experience. Nobody thought you could build a better search engine when Yahoo was king. How did founders Larry Page and Sergey Brin get news organizations to talk about them in the same business language as Microsoft and Yahoo? How did they get people to make Google their home page? It's fast to load, it works as we expect it to. It does what we want and we are happy when we use Google. We told our friends about Google. It's that simple. Who is the next King of Anything? The answer is in who will create the next great user experience that we pass around once again.

Look at MySpace. Not so long after Rupert Murdoch paid $580 million for the social networking community comes Facebook. How did that happen? People get bored. It can't be a single good user experience; it has to be repeated good user experience for people to stay with you. Who will be the next Facebook? Cash in now, Zuckerberg, or keep delivering things that we like.

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