Wednesday, March 5, 2008

Our Customers Really Love to _ _ _ _

What happens when you are missing customer data points? Not only can you build something that doesn’t fit with your actual users, but you are probably going to miss things you didn’t know you didn’t know (see the infamous "unknown-unknowns" speech by Donald Rumsfeld). Here is a video of one of our beloved Sesame Street characters singing about what he loves to do. Watch what happens when you miss some of what he is saying and how that changes his persona.

If you can't see the video above, here's a direct link to the video.

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