Monday, July 7, 2008

Google Privacy Center Makes Traditionally Complex Content Easy to Understand and Fun

Google has changed their home page…a little. At the bottom of the page, it used to say 2008 Google. Now it says 2008 Privacy, and Privacy is a link to their new Privacy Center. The reason they swapped out the word Google is because they are rigid about keeping the number of words on the Google home page at 28. This is to keep the time it takes to load the page as fast as possible.

The Google Privacy Center takes a non-traditional approach to explaining their policy in regard to your personal data. Instead of posting a super long page of legalese you can’t understand, they have posted videos with people explaining their policies in simple terms.

Here is the official blog entry from Marissa Mayer, Google’s VP of Search Products & User Experience:

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