Tuesday, July 22, 2008

Sign of the Apocalypse: Degree Girl OMG! Armpit Contest


Having a 5 year old alters your television viewing habits. While watching The Marvelous Misadventures of Flapjack with her (which is very funny), a commercial for Degree Girl came on. In the commercial, they were talking about the Ultimate OMG! contest. They never say Oh My God, which is interesting because saying God would probably get them boycotted by some group.

The commercial points to a sitelet which has Miley Cyrus & Ashley Tisdale on it. They let you know that you too, can download 5 custom songs recorded by Ashley Tisdale that you can listen to if you buy Degree deodorant to unlock them. It also has a pop trivia game, which I was disturbed to see that I got 7 out of 8 right. This entire sitelet is dedicated to a contest for young girls to talk about stressful moments where they would have benefitted by having Degree in their armpits. This is a clear sign that we are raising a generation of Internet-famous Julia Allisons. The TV is off now and the computer is password protected, and we are reading a book. Not sure how long I can hold back the Apocolypse, but I'm going old skool as long as I can.

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