Sunday, July 6, 2008

What is Google?


This is not going to be a very long article, although with a title like that you could write a novel. This is just an experience I had yesterday that seemed interesting to me. A friend of mine was having trouble with his website. He bought his first computer less than a year ago. He is in his late forties and uses it mostly for email and visiting websites.

He was confused as to why his business' home page wasn't coming up when he typed in his domain name. Instead of his home page, a page showing a map of where he worked kept coming up. I called him and asked him to explain. It turns out that instead of typing his company's domain name in the browser address bar, he always types in the text field on google.com. This works because Google resolves this quickly, and even resolves his typos. It works for him, and has never given him a reason to use the other address bar the rest of us use. Ask him what Internet Explorer is, and you will get a blank stare. Ask him what Google is and he will know that it is how he gets to things on the web. It works for him.

As the lines between OS, browser and software blur, the brand that delivers repeated, good experiences will win.

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