Tuesday, October 7, 2008

Pareidolia Rules: My Car Has a Mean Face

I just read about this study with findings that show people prefer cars that look masculine and angry. Inferring human facial traits actually skewed the results of people's preferences. I'd have to agree…I'd love to have the mean-looking Alfa Romeo 159 pictured above. 

Can we apply this to user experience design? Everyone has heard the phrase, "That's a mean looking car" but have you ever called a website, "mean-looking"? I've heard clean and polished, but not mean or angry. I may have to try and design one soon. 

Read more about the angry-faced car study:
http://www.livescience.com/strangenews/081006-car-face.html

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