Saturday, November 8, 2008

Google Chrome is Changing My Browser Expectations


I've been using Google's web browser, Chrome, every day since it was released in early September. It has a lot of quirks. It doesn't always handle Flash well and sometimes has fits when trying to render more complex Web 2.0 web pages. For example, the New York Times does some wonderful, cutting edge things on their website. I enjoy their video clips but Chrome seems befuddled at times when I try to navigate between videos. The page stares back at me while I sit here cheering on the fledgling browser to overcome its shortcomings.
That being said, there is one thing that makes the experience something that keeps me coming back every day hoping that they work the kinks out. It is very simple. When I trigger it to start, it appears almost instantly. When I do the same for FireFox, there is a delay that bothers me a bit. When I start up Microsoft's bloated Internet Explorer, I now am annoyed. I was never bothered by these delays that much when they were my weapons of choice.
Google has made other experiences bad just by their startup time. The next time I have to implement a new design feature in a product, I will use this lesson I've learned. Make some simple things so good that even though your product has blemishes, it will provide your competition with some bad user experience capital.