Sunday, February 1, 2009

The Super Bowl Football: Why Doesn't Marketing Understand User Experience?

Ben Roethlisberger has not worn gloves in any game this entire season. He has to change this, however, for the biggest game of all, the Super Bowl. Why? Because Marketing still doesn't get what User Experience is all about. Someone in NFL Marketing made the decision to put the logo for this year's Super Bowl right on the ball where its size makes it difficult to grip. At the NFL, colors and design are more a priority than gripping the ball. 

Is that what brand means to them? Literally, the branding element could directly impact the outcome of the game. This is pretty absurd to still be going on in professional sports after what the NBA went through with their ball redesign

Here is what Pittsburgh Steelers quarterback Ben Roth said this week:

"It's tough because, as you said, they do have the big logo on them and it's not the easiest thing to grip in the world and we're the only position that has to deal with it on a consistent basis."

"So we've been working on them and getting them ready. I'm sure (Cardinals QB) Kurt (Warner) will have his gloves on, which I did in the first game (Super Bowl XL), and it helps a bit."

"For me, it's just going to be an adjustment beacuse my hands will be sweating for the first time in probably three months or so."

Some people just seem to fail upward. To show how silly this decision to change the football is, I'll let this story from the Onion do the fool-making: 

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