Thursday, December 17, 2009

Domino’s Is Changing, But Half of Us Still Prefer Our Local Pizza Place

There is a story out today that Domino’s is changing the taste of its pizza because it ranks very low amongst customers. The company says that it took two years to upgrade their recipe and that they have invested much more than they have on food launches in the past. Is this why Domino's isn't what people prefer?

At the bottom of this story there is a place to vote on your favorite pizza. The “mom-and-pop place near where I live” beat everyone easily with 49%. Do we love our local pizza places because of just the flavor? People love to recommend and talk about their favorite pizza. Domino’s might want to look at the entire mom-and-pop pizza place experience and the connection people have with them.

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