Saturday, December 19, 2009

YouTube is the new Incubator: Panic Attack! (Ataque de Pánico!)

Following in the footsteps of singers Esmee Denters, Justin Bieber and Arnel Pineda (Journey), YouTube has launched the career of Filmmaker, Fede Alvarez. Fede spent about $300 creating a 4 minute short film and posted it on YouTube. Just like Journey being able to find a singer in a way they could never do in the past, Fede’s video was seen by Sam Raimi online and quickly signed to produce a $30 million film. Here is what Alvarez said about the process of being discovered:

"I uploaded (Panic Attack!) on a Thursday and on Monday my inbox was totally full of e-mails from Hollywood studios... If some director from some country can achieve this just uploading a video to YouTube, it obviously means that anyone could do it."

YouTube has become a listening channel for discovering talent, wagging serendipity for anyone out there who has the goods. What have you uploaded today?

Here is the video from Fede Alvarez, Panic Attack:

Direct link to Panic Attack video:

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