Friday, May 14, 2010

Unintended Product Uses: Leveraging Google To Land a Job

Most people use Google AdWords to promote their business. That is how it was designed. Alec Brownstein used it to get a job. He was looking for a job as a copywriter with some of the top ad agencies in New York City. So he bet that the creative directors at these top agencies would “vanity google” their own name. He bought AdWords of the names and put a special message in to each of them. He now works for Y&R, after a total cost of $6. Here is his video explaining his “Google Job Experiment”:

Here is a direct link to the video:

Maybe Google should consider creating this a new feature? This reminds me of the people who used eBay & Craig’s List to find jobs or ask others for help in 2009.

What unintended features are lurking in your products?