Wednesday, January 19, 2011

Dead Space 2: Listening to Your Customer...s' Mothers

Electronic Arts did something interesting for the new Dead Space 2 video game release. They interviewed the mothers of their core customers. If they hate it, their kids will love it. To seal the deal, they record the interviews and use the utter disgust of these moms to promote the game.

Leveraging feedback from a generational, or "user" gap is interesting. There are always disruptive waves of innovation within domains that cause a change in the primary persona base. Let's package up the feedback from the old users and use it to sell it to the new ones?


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