Wednesday, March 2, 2011

Creative Folks Bypass Old School Judgment System: Amanda Hocking

The path for "making it" used to funnel through a select few anointed ones. For musicians it was getting discovered by someone at a major label, and signing a deal. That takes a lot of hard work, but a large portion of serendipity. There were only just so many people in the right place at the right time. These days, musicians don't wait for that to happen, they just create their own opportunities online. This is simple today because MP3 players and sharing music is commonplace.

In the world of writing, the same thing is happening more and more as eBooks become easier to consume on our gadgets. Amanda Hocking was rejected repeatedly by book publishers so she decided to self-publish. Now that the Kindle, iPad and Nook are becoming an outlet for avid readers, she and others like her can wave goodbye to having to pass through the gates of the major book publishing houses. Last April she self-published and has sold hundreds of thousands of books online. Here is her story: